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Who We Are
Smart Direction°
It's what we do best!

The challenge today isn’t just to get the right messages out—it’s to navigate effectively through a cluttered media freeway and reach people who are distracted and on the move. Messages must be powerful, direct and concise, and they must be delivered in brave and creative ways.

Every message has a target audience, a purpose and a destination—but you need an experienced Pilot° to reach that destination.

Pilot° is a full-service marketing and communications agency with over 25 years of experience supporting clients in business, non-profit and public sectors. Our core team has nine talented, unique and experienced individuals. But we also draw on long-standing relationships with consummate professionals to create tailored project teams that achieve stellar results. This high-powered hybrid lets us deliver exceptional value while staying nimble enough to provide consistent quality through a personalized boutique experience.

Insight + Creativity = Value

That equation sums up the work we do for our clients. Our lines of business are supported by core strengths in ideation and creativity.

We take pride in the homework we do, underpinning our creative energy with solid strategies built on market research and enhanced by the time we invest in gaining a deep understanding of our clients’ big picture goals and objectives. This ensures that whatever we do for our clients is on brand and delivers long-term value.

At Pilot° we believe the sky’s the limit—and we soar on new challenges.

What We do
What do we do? Simple.
We draw on a mountain of experience to plan insightful strategies and execute them with creativity and precision.

Marketing and communications are integrated at Pilot°. Whatever the challenge, we work together with our clients, to figure out the best solutions. We can help you develop the vehicles that will take you where you want to go. And because we know the road is long, and full of new adventures and unexpected detours, we stay onside to support your journey for the long haul.


Identify your target markets, develop your brand, tell your story and measure results. Repeat! With the right team its an investment, not an expense!

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Looking ahead through a strategic communications lens allows an organization to see what’s coming and prepare. This saves time, money and energy.

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Capital Campaigns

Capital Campaigns are really about education and alignment; helping our community understand a real need and seeking out those interested in helping to make positive change.

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Insight + Creativity
Our Work
Turning the Tide
Marine Industry Awards
A fulsome celebration of the best in our province’s oldest industry that funds the preservation of its own history!
Law Society
Newfoundland and Labrador
Everything the Law Society does is in the public interest. How do you create a brand that says that?
Home from The Sea
Sealers Memorial
The extraordinary risks sealers took to put bread on the table for their families is a story worth telling.
Heating Products Ltd.
When you are the best and your value is not just in products but knowledge, you need to get that out there!
Aviation History
Newfoundland and Labrador
Alcock and Brown’s first non-stop transatlantic flight started an industry. A 100th Anniversary that celebrated more than personal accomplishment!
From Hoedown to Codown
How do you safely pull off a hoedown in the middle of a global pandemic? Its easy with a little “out of the barn” thinking!
The Journey Project
A two-fold strategy to strengthen awareness of sexual harassment and promote an educational platform for employers.
Blue sky Family Care
Creating a brand that put a public face on a level of service that is very personal to families and children in care.
Easter Seals House
Utilizing a capital campaign to raise community profile and millions to fill a very real need; serving children with physical disabilities.



Smart Direction  - Your Journey with Pilot





Our Team
Boundless creativity, dedicated professionals. And you at the centre of it all.
“We went to Pilot° to get some branding help – we got so much more than that. The entire team was engaged, they did a lot of digging to understand our unique challenges, and they functioned as a strategic partner to help us not only clearly define our brand but refine our whole business strategy.”
Anne Whalen
President and CEO, Seafair Capital
“Pilot° developed and executed an extremely creative capital campaign for the Home from The Sea Foundation. They then created all the remarkable displays within the John C. Crosbie Sealers Interpretation Centre. Pilot° also developed a solid business plan for ongoing operations and a full suite of promotional materials for what is now an anchor attraction in Elliston, NL.”
Chris Collingwood
Chairman, Home from the Sea Foundation
“I have worked with Pilot° on a variety of projects over the years both in the private and non-profit sectors. Their attention to quality and detail is unparalleled. A first-class team of dedicated and high energy individuals with a broad understanding of what it takes for a project to be successful.”
Paul Antle
President & CEO, Pluto Investments Inc.
News & Social
Contact Us

Suite 311, Terrace on the Square
Churchill Square
P.O. Box 23150
St. John's, NL A1B 4J9

(709) 753-0794

Want to inquire about a project, request a quote or learn more about us?

We'd love to chat with you.