Integrated Marketing & Communications

Every brand has a target, a purpose, and a destination - it takes an experienced Pilot° to navigate the journey.

Today's challenge isn't simply getting the right message off the ground, but effectively navigating a cluttered airspace to reach audiences always on the move. 

Whatever the challenge or opportunity, we identify the best strategies to maximize results and impact. At Pilot°, marketing and communications are integrated disciplines. Messages must be powerful, strategic, direct and concise; and need to be delivered in bold new ways.

Marketing

Identify your markets, develop your brand, tell your story, measure results, and repeat! With the Pilot° team, investing in marketing is investing in your success.

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Communications

Effective storytelling is at the heart of what we do. Defining brand narratives, engaging key audiences, and navigating turbulence with confidence - we prepare for what's coming and embrace the unexpected.

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Capital Campaigns

Effective capital campaigns hinge on education and alignment; helping our community understand a real need and seeking those interested in making positive change. Our results speak for themselves!

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Smart Direction - Your Journey with Pilot

 

Insight plus creativity equals value
Our Work
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Quinlan
Quinlan recognized the need to modernize its brand and digital strategies to stay competitive in an evolving marketplace. The firm aimed to establish a cohesive strategy that would resonate with its commitment to sustainability, quality, and innovation.
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Professional Engineers & Geoscientists of NL
PEGNL’s goals included improving public understanding of the depth and breadth of these professions and increasing awareness of how registered Professional Engineers and Geoscientists impact peoples’ daily lives.
Pilot creative marketing strategy: 1620 Electrical Workers campaign
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1620 Electrical Workers (IBEW)
Pilot° worked closely with representatives from the union to create a multi-media campaign to promote, strengthen, and differentiate the 1620 brand.
Pilot creative marketing strategy: NBNU media campaign
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New Brunswick Nurses Union (NBNU)
NBNU needed a multimedia campaign to call governments and the public to action. Nurses are essential to our healthcare system and their experiences must urgently improve.
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Registered Nurses Union Newfoundland and Labrador
An advocacy campaign that speaks to the unfairness of putting RNs and NPs in circumstances where no matter how much they give, it’s never enough.
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Turning the Tide
Marine Industry Awards
A fulsome annual celebration of the best in our province’s oldest industry that funds the preservation of our seafaring history!
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Law Society
Newfoundland and Labrador
Everything the Law Society does is in the public interest. How do you create a brand that reflects that significance?
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Home from The Sea
Sealers Memorial
The extraordinary risks sealers took to put bread on the table for their families is a piece of our history and a story worth telling.
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Heating Products Ltd.
When you’re the best in the biz and your value spans products and knowledge, you need to tell your story!
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Aviation History
Newfoundland and Labrador
Alcock and Brown’s first non-stop transatlantic flight ignited an industry. We led a 100th Anniversary celebrating much more than their personal accomplishment.
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From Hoedown to Codown
How do you safely execute a good old hoedown during a global pandemic? It’s easy with a little “outside the barn” thinking!
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Blue sky Family Care
We created and built a brand that captures the infinite worth of children, and their unlimited potential to grow.
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Easter Seals House
We proudly led a capital campaign raising millions to support an essential need: serving children with physical disabilities.
Who We Are

Pilot° is a full-service marketing and communications agency with over 30 years of experience supporting clients in the private, public, and non-profit sectors.

We're small by design and our tightknit team is comprised of uniquely talented and experienced professionals. We leverage our individual experience, networks, and relationships to deliver exceptional value for our clients.

We take pride in doing our homework and we invest the time to gain a deep understanding of your big picture goals.

At Pilot° we believe the sky’s the limit—and we soar to meet new challenges

Meet our Team

Our Clients
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“We went to Pilot° seeking some help with our branding, but what we received was so much more. The entire team was engaged. They did the digging and homework to understand our unique challenges and they functioned as a strategic partner to help us not only define our brand but to refine our entire business strategy.”
Anne Whalen
President and CEO, Seafair Capital
“Pilot° developed and executed an extremely creative and successful capital campaign for the Home from The Sea Foundation. They also created remarkable displays within the John C. Crosbie Sealers Interpretation Centre. Pilot° developed a solid business plan for our ongoing operations and a full suite of promotional materials for what is now an anchor attraction in Newfoundland and Labrador.”
Chris Collingwood
Chairman, Home from the Sea Foundation
“I have worked with Pilot° on a variety of projects over the years both in the private and non-profit sectors. Their attention to detail and commitment to quality is unparalleled. They're a first-class team of dedicated, high energy individuals with a broad understanding of what it takes for a project to be successful from ideation to evaluation.”
Paul Antle
President & CEO, Pluto Investments Inc.
News & Social
Genuosity: Unpacking the Power of Authentic Generosity
July 2023
As per the urban dictionary, genuosity is identified as the sense of joy you experience in the presence of people who are truly genuine, their authenticity giving rise to pure happiness. In my interpretation, genuosity is a form of generosity deeply ingrained in an individual's character and is not motivated by any sort of ambition for acknowledgement or applause.
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More News and Social Media

Contact Us

Office Address:
Suite 110, 100 New Gower St.
St. John's, NL A1C 6K3

Mailing Address:
P.O. Box 23150
St. John's, NL A1B 4J9

(709) 753-0794

Want to inquire about a project, request a quote or learn more about us?

We'd love to chat with you.