Insight + Creativity = Value.
That’s Pilot°’s formula for delivering evidence-based marketing and communications magic. We’re driven by results, inspired by social purpose, and recognized as an industry leader. Now, we’re looking for a crew member ready to make waves and grow into the agency’s future leadership.
Compensation & Benefits
- Competitive salary, reflective of experience and expertise.
- Comprehensive health benefits.
- RRSP contribution package.
- Opportunities for professional growth.
DIGITAL MARKETING SPECIALIST
The Navigator of the Digital Seas
As a Digital Marketing Specialist, you’ll play a key role in driving lead generation, optimizing performance, and improving visibility for client campaigns. Reporting to the Account Manager, you’ll be responsible for implementing digital strategies across SEO, paid media, and web optimization.
This is a hands-on role suited for someone who thrives in a fast-paced environment and enjoys turning data into actionable insights. You’ll use tools like Semrush and Google Analytics to identify opportunities and help clients improve their search rankings, boost campaign effectiveness, and ultimately generate more leads.
Key Responsibilities
1. Digital Campaign Execution
- Ensure client projects meet deliverables, such as timelines, budgets, and client expectations.
- Build, manage, and optimize paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
- Conduct keyword research, competitor analysis, and on-page SEO audits using tools like Semrush and Google Search Console.
- Recommend and implement SEO improvements to client websites, including meta tags, content updates, and technical fixes.
- Develop and manage digital lead generation tactics aligned with client objectives
- Coordinate with creative teams (designers, writers, video producers, vendors, and multimedia specialists) to ensure alignment with project objectives.
2. Research & Strategy Contribution
- Provide input on strategic direction and campaign execution.
- Contribute creative ideas that align with client goals and project strategies.
- Track and report key metrics (KPIs) to measure project performance and client success.
3. Client Communication & Relationship Management
- Maintain top-tier client service, acting as a point of contact for daily operations.
- Issue client contact reports and ensure all follow-up actions are documented and completed.
- Keep clients informed of industry trends and competitor activities that impact their campaigns.
4. Writing & Documentation
- Draft and distribute client reports, summarizing meetings and feedback.
- Assist with research and development of marketing, communications, and advertising plans.
- Identify information gaps and conduct secondary research as needed.
- Ensure accuracy in fact-checking, editing, and proofing of all client-facing materials.
- Manage internal and external client approvals for key deliverables.
What We’re Looking For
- Experience: Minimum 3+ years in digital marketing services, paid media, search engine optimization, or research. Marketing agency experience preferred.
- Education: Degree in Marketing, Communications, Journalism, Business Administration, or equivalent.
- Strong Communication Skills: Exceptional verbal and written abilities for both client interactions and internal team collaboration.
- Project Management Proficiency: Experience in overseeing budgets, timelines, and deliverables.
- Technical Knowledge:
- Proficiency in Microsoft Office Suite.
- Working knowledge of creative production processes (print, digital, and multimedia).
- Familiarity with project management tools and databases for tracking project progress.
- Detail-Oriented Mindset: Ability to handle multiple tasks with precision and efficiency.
- Mentorship Ability: Provide guidance to junior team members.
- Commitment to Deadlines & Budgets: Strong organizational skills to meet business goals.
Why Pilot°?
Bespoke office in the heart of downtown, state-of-the-art work tools, ergonomic workspace designed for productivity, and an awesome team that’s ready to welcome you aboard our flight! Highly competitive compensation, health plan, and retirement savings benefits.
How to Apply:
Please submit your CV and a cover letter to info@pilotcom.ca by October 25, 2025.
We appreciate all applications; however, only shortlisted candidates will be contacted.