What’s The Plan? 06.21.2012

An animated appeal for long term fiscal help for municipalities

Adequate funding solutions continue to be a point of contention for Municipalities Newfoundland and Labrador, which they wanted to highlight with the continuation of their campaign “What’s The Plan?” Once again, Pilot˚ Communications was engaged to develop Phase II of the campaign as a follow-up to the first phase launched in the fall of 2011.

Pilot˚ was tasked with developing a dynamic presentation and unique video application for Municipalities NL, which would bring their concerns to business leaders, community groups and the general public.

We developed this animated video in tandem with a PowerPoint presentation that was recently unveiled at MNL’s Municipal Symposium in Gander. A strategiccommunications plan, including social media strategy, was also developed to help address these issues. The goal of this collateral was to bring attention to the need for a provincially sanctioned Municipal Plan to guide the future growth of communities and towns in Newfoundland and Labrador.

See the video here

Check out Municipalities NL’s spring issue of Municipal News, discussing the success of our What’s The Plan? campaign, as well as an article from our Communications Director, Carla Foote

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