Real – Life – Potential 07.19.2012

Town of Clarenville launches new brand identity

An increasingly bustling hub situated in close proximity to all the major centres of the province of Newfoundland and Labrador, the Town of Clarenville partnered with Pilot˚ Communications to maximize its communications and marketing potential as the choice location to live, work and invest.

Pilot˚ created a unique brand identity and strategy, communications plan, website and marketing collateral to position Clarenville as a welcoming and engaging town with a high quality of life, specifically raising awareness of its growing business centre and progressive, youthful community surrounded by natural beauty and an abundance of lifestyle opportunities.

The new slogan “Real – Life – Potential” appeals universally to Clarenville’s target audiences of professionals and families, visitors and potential investors, as well as resource based mega projects looking to expand or develop in the region. The new logo, slogan and brand strategy were unveiled to residents at the opening of Clarenville Days 2012.


Our Town – Clarenville blog- post on the launch and video of the rationale behind the new brand

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