Blue sky Child Youth Family Care 12.08.2011

Rebranding residential care with a direct focus on families

In August 2011, CareGivers Inc. approached Pilot° Communications with a challenge to create a new brand identity for their residential care division. The goal was to put a public face on a level of service that is very personal to families of children in care. The residential care division became a breakout sector of care, with its own autonomy and objectives. Pilot° worked with CareGivers to develop a brand strategy which led to the foundation for the creation of Blue sky.

The official unveiling for Blue sky, was held November 30, along with a logo, tagline, stationery package and advertising concept. The launch event showcased the brand identity to clients, staff and other stakeholders. Blue sky embodies the hope, strength and guidance provided to families of children in care.

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