Home from The Sea Campaign Launch 12.05.2011
Over halfway to the goal of raising $2 million for a sealers memorial
Home from The Sea, these four words are laden with meaning for many Newfoundlanders and Labradorians. Pilot° Communications worked with the Sealers Memorial Capital Campaign committee to develop a visual identity, as well as the capital fundraising plan and execution strategy, to help the Home from The Sea committee raise two million dollars in support of a Sealers Memorial and Interpretation Centre in Elliston, Newfoundland and Labrador.
His Honour, Lieutenant Governor John C. Crosbie, officially launched the Home from The Sea Capital Campaign on December 2 in St. John’s, to honor the memory of those who lost their lives in the 1914 sealing disasters. Pilot° planned and managed the launch event and news conference, as well as produced all campaign stationery, press kits, brochure, pop up displays and donor event invitations. Pilot° also developed the campaign's website and social media campaign. To date, campaign efforts have raised $730,000, in addition to a contribution from the provincial government for $365,000. Government has committed to matching every dollar raised with 50 cents, to a maximum of $500,000.<< Take Me Back