The anticipation was palpable at Aurora Energy. It had discovered one of the largest undeveloped uranium deposits in the world, right here in Central Labrador. Understandably, the people of the region had a lot of questions and reservations about the potential impact of such a development. Aurora engaged us to help them meet Labradorians on their level to explain the economic benefits of a uranium mine to the region, as well as the world-class levels of environmental and safety precautions. We developed a communications plan, collateral, facilitated community information meetings, and developed a comprehensive website to help bridge the gap between these two groups.